Restaurant Physical traffic through Social Media
The restaurant client wanted to increase their physical site traffic by reaching out to more potential customers
The challenge was to increase the digital impressions into real site visits in the restaurant
conversion on Google Local Ad campaigns
efficiency in google maps
cost per visit on facebook
Boosting sales for a clothing retailer
The retailer wanted to increase sales through using exclusively online campaigns in their e-commerce.
CPA (cost per acquisition)
How we did it
A very thorough and deep analysis was taken about behaviors, interests, tastes of existing shoppers of this retailer. We created three segments or audiences with their own attributes. Ensuring that each segment was different among others.
Then we defined a strategy of personal content for each segment linked to the channels that each segment are used to consumed (RRSS, google search, and youtube)
Adjusting the message and products for each segment, it was possible to derive the results that the client was looking for.